![]() Margret Delves Broughton/Courtesy Penguin He is also the author of Ahead of the Curve. Philip Delves Broughton works at Apple and is a columnist for the Financial Times. "The idea is that in a flat, very democratic society, if you can sell, you can persuade others of your ability, you can essentially rise up," he tells NPR's Scott Simon. He chronicles the encounters in his new book, The Art Of The Sale: Learning From The Masters About The Business Of Life.īroughton explains that successful salespeople exude tenacity even in a challenging situation. Intrigued by the difficulty of selling, Broughton embarked on a journey to discover the methods used by sales gurus. But Broughton left journalism for Harvard Business School, where he observed that most M.B.A. Philip Delves Broughton was a world-roving reporter for The Daily Telegraph of London. ![]() ![]() The cleverest invention or product will disappear - creating no income, no employment - unless someone can sell it. And then there are sad, defeated characters like Willy Loman in Death Of A Salesman, who shortly before taking his life says, "After all the highways, and the trains, and the appointments, and the years, you end up worth more dead than alive." They're often shown as slick, unscrupulous charlatans like Ricky Roma in David Mamet's play Glengarry Glen Ross. Salesmen are rarely heroic figures in American culture. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title The Art Of The Sale Subtitle Learning From The Masters About The Business Of Life Author Philip Delves Broughton ![]()
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